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The number of outlet malls abroad is growing. Since 2006, at least 28 have been built in China, with 15 more slated for construction this year. In Europe there are 148, says Brendon O Reilly, head of the European Outlet Retailers and Developers Association. And he expects that number to double by 2020. European outlet malls tend to stock fewer made for outlet goods because of a continentwide undercapacity of outlets, he says, and some landlords prohibit such goods anyway. So shoppers there know they are getting the real thing. Plus, in certain countries like Germany, Belgium and Switzerland, it is illegal to show two prices on any item at the same time, he says, so shoppers are protected from deceptive reference pricing.
Categories: Black Friday 2011 Tags: Outlet, Video
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These changes mean outlets are no longer a place to dump the crummy stuff, says Anne Coughlan, a marketing professor at Northwestern s Kellogg School of Management. In fact, 82% of products at outlet centers are made specifically for the outlets, says NPD Group retail analyst Marshal Cohen.
Categories: Black Friday 2011 Tags: Outlet, Video
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There s no such thing as a completely comprehensive search, but these sites often include plenty of lesser known merchants that offer terrific deals that you might not find on your own.
Categories: Black Friday 2011 Tags: Outlet, Video
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There are so many fashion sales this fall that even a big sale might not be the best deal, says Cheryl Holland Bridges, the director of the Center for Retailing Studies at Texas A M University in College Station, Texas. Online shoppers can easily compare styles and prices of outlet items against those currently in stores. In store shoppers can use their smartphones for a similar search.
Categories: Black Friday 2011 Tags: Outlet, phone, smart, Video
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Some companies, like Coach, already have a strong presence in outlet malls, while others, like Levi Strauss, are working to increase their outlet divisions. But experts say certain brands usually very high end ones don t have outlet stores and probably never will. Michael Levy, a professor of retail marketing at Babson College, says these brands are worried that making their products too accessible could reduce the number of customers willing to pay top dollar. You re not going to find an outlet store for Rolex wristwatches, he says. It s the same reason why some companies take a tiered approach (think Giorgio Armani versus Armani Exchange).
Categories: Black Friday 2011 Tags: Outlet, Video
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Signs, price tags and coupons touting big discounts (think 60% off ) are common at outlet malls. Researchers say these visual cues plant so called reference prices what folks think something is worth in the minds of shoppers. Because outlet shoppers pay less than the reference price, they end up feeling like they got a bargain. It s a powerful psychological effect.
Categories: Black Friday 2011 Tags: Camera, Outlet, Video
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The outreach extends to partnering with airlines and participating in international trade shows, says Karen Fluharty, until recently senior VP of marketing for Prime Outlets. (Simon Property Group recently inked a deal to buy a majority of Prime s properties.)
Categories: Black Friday 2011 Tags: Outlet, Video
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The number of outlet malls abroad is growing. Since 2006, at least 28 have been built in China, with 15 more slated for construction this year. In Europe there are 148, says Brendon O Reilly, head of the European Outlet Retailers and Developers Association. And he expects that number to double by 2020. European outlet malls tend to stock fewer made for outlet goods because of a continentwide undercapacity of outlets, he says, and some landlords prohibit such goods anyway. So shoppers there know they are getting the real thing. Plus, in certain countries like Germany, Belgium and Switzerland, it is illegal to show two prices on any item at the same time, he says, so shoppers are protected from deceptive reference pricing.
Categories: Black Friday 2011 Tags: Outlet, Video
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Ready to make your holiday shopping pilgrimage to an outlet mall? One reason outlets are out of the way is that distant land is cheaper, says David Ober, the president of the Council of Developers of Outlet Centers Retailers.
Categories: Black Friday 2011 Tags: Outlet, Video
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Some companies, like Coach, already have a strong presence in outlet malls, while others, like Levi Strauss, are working to increase their outlet divisions. But experts say certain brands usually very high end ones don t have outlet stores and probably never will. Michael Levy, a professor of retail marketing at Babson College, says these brands are worried that making their products too accessible could reduce the number of customers willing to pay top dollar. You re not going to find an outlet store for Rolex wristwatches, he says. It s the same reason why some companies take a tiered approach (think Giorgio Armani versus Armani Exchange).
Categories: Black Friday 2011 Tags: Outlet, Video
