Here s a Big Brother is shopping with you scenario Picture a skier waiting in the lift line for an early season downhill run. She s bundled up, but the weather is colder than she expected. Anxious and chilly, she glances at her phone, where a text message tells her that she can buy a thermal fleece jacket at the local branch of The North Face, the outdoor gear retailer. Voil , problem solved thanks to her willingness to let the retailer track her exact location and push deals to her in box.
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