It s the new paradox for the American shopper Just when buying online has become second nature for most consumers, retailers are shaking up the way they sell, now increasingly using the Internet to lure them back to Main Street or the mall. Electronic coupons, long a ho hum corner of the e commerce world, have acquired a whole new buzz, with more than 350 flash sale Web sites springing up in the past two years, some of them generating monthly visitor traffic in the millions. And mobile phone shopping apps, once niche toys that used GPS to help the tech obsessed find the nearest discounted latte, are moving into the shopping mainstream too. With the make or break holiday season approaching, big box retailers are ramping up their technology so they can beam product offers directly to shoppers phones hoping to reach those buyers when they re within a short walk or drive of the stores. About 33 percent of retailers plan to have location based marketing technology in place by year s end, up from almost nothing a year ago, according to the National Retail Federation.
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