Think of it as the online equivalent of the entire city of Omaha converging on a single department store. Back in August, the big retailer Gap decided to go where few large retailers have gone before using a popular discount Web site to hold a nationwide sale. Shoppers had 24 hours to go online at Groupon.com and buy half price shopping vouchers good for everything from jeans to trendy messenger bags. And quite a few did; at one point more than 1,200 people a minute were snaring the coupons, so many that the site that arranged the flash sale had to redirect some shoppers and tell them to come back later. But by day s end, almost 450,000 potential customers had bought into the deal.
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