Analysts describe this electronic push as the latest move in a psychological chess match, as retailers try to keep consumer budget consciousness from casting a pall over the lucrative end of the year shopping season. E commerce has proved resilient, despite the recent recession; tech analysts at Forrester Research expect it to rise 11 percent this year, to $173 billion. But analysts point out that shoppers still make far more purchases in stores than online, and a well targeted coupon can entice people out from behind their keyboards. At the same time, phones with the software and GPS technology to accommodate geo targeted sales pitches are close to becoming ubiquitous One in five online consumers now uses either an iPhone or another smartphone. Mobile phone based deals, which target these folks while they are shopping and even right in the store, could be something of a perfect weapon.
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