For Natalie Baxter of Austin, Texas, avoiding coupon books is a matter of principle. Part of my shopping philosophy is that I don t usually spend money to save money, says Baxter, who has been frequenting nearby outlet malls for many years. People feel they re required to buy something once they buy the coupon book. But she doesn t rule out coupons completely. On her birthday last year, Baxter combined a 20 percent off coupon she found online for a Restoration Hardware outlet with a $20 gift certificate from the store s free loyalty club. She ended up paying $25 for a $56 bathroom light fixture, which the company claimed was worth $139 to begin with bringing her total savings to perhaps 80 percent.
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