Saks Fifth Avenue Black Friday 2011

There are so many fashion sales this fall that even a big sale might not be the best deal, says Cheryl Holland Bridges, the director of the Center for Retailing Studies at Texas A M University in College Station, Texas. Online shoppers can easily compare styles and prices of outlet items against those currently in stores. In store shoppers can use their smartphones for a similar search.

Click on videos below to watch.

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