One way outlet developers ensure that their stores actually sell goods at a discount is through discounting requirements specified in the leases their retail tenants must sign. According to Doug Fleener, the president of retail consulting company Dynamic Experiences Group, retail leases at outlet malls often require that 90% of a store s goods be discounted by at least 30%. Ober, who owns three outlet malls, says it s common for landlords to send teams to regularly inspect stores and the deals offered. We actually go in and do price checking, he says.
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