Vivre.com Vivre.com Eva Jeanbart Lorenzotti launched Vivre 13 years ago as a mail order catalog with just three brands. Now Vivre s on Facebook and Twitter. We love the host and hostess gift section that helps narrow down presents for friends who already have everything, and the complimentary personal shopping service, which tailors suggestions to fit exactly what you re looking for based on a brief online survey.

Buyers perceive more value when something s discounted, says Kent Monroe, a pricing expert at the University of Richmond s Robins School of Business.

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